Assignment: Create a Movie Poster, then expand it into a movie campaign using mockups.
Brainstorm and decide: I listed my favorite movies and researched images of each listed movie to get inspired. I decided to go with 'The Wizard of OZ', an iconic and classic film. My goal was to create a poster that encapsulates its essence.
Challenge 1: Tell the story in one image.
Solution 1: List the main elements of the story and find high quality images of it.
Challenge 2: It was very challenging to find images of great quality due to how long ago this movie was made.
Solution 2: Select the images from the movie that are good quality, and recreate what can be replaced. (For example the hurricane and the rainbow)
Challenge 3: integrate all of the elements cohesively without the design feeling cluttered.
Solution 3: I masked the characters and objects and positioned them against the backdrop of the City of Oz. I adjusted the colors to ensure harmony and added shadows to the characters. A vintage effect was applied to unify the overall look.
For the title, I selected the font 'DoUbLe BaSs - Regular' and added a sparkling red effect to the word "OZ," reminiscent of Dorothy's ruby slippers, to add a touch of whimsy.
MockUp from FreePik.com
MockUp from FreePik.com
Original images used in the composite, from image bank.
